Privacy Policy

Last Updated: August 5, 2026

Thank you for visiting the website of Matthew Eidem, MD.

Protecting your privacy is an important part of my commitment to providing trustworthy health education. Whether you’re reading an article, watching a video, or contacting my office, I want you to understand what information may be collected and how it is used. This Privacy Policy explains those practices in clear, straightforward language.

This Privacy Policy applies only to information collected through this website and related online services. It does not apply to protected health information collected during the course of medical care, which is governed by applicable healthcare privacy laws and my Notice of Privacy Practices.

MatthewEidem.com is primarily an educational website. While it provides access to certain communication tools, it is not intended to collect, store, or manage protected health information (PHI) as part of providing medical care.

Information We Collect

We collect information in two primary ways: information you voluntarily choose to provide and certain technical information that is collected automatically when you use this website. The sections below explain each type of information in more detail.

Information You Choose to Provide

You may voluntarily provide personal information when you:

  • Complete a contact form
  • Request an appointment
  • Download educational resources, including patient education and procedure preparation materials
  • Register for webinars, events, or similar educational offerings
  • Send an email
  • Complete surveys or questionnaires
  • Participate in other interactive features offered through the website

Depending on the situation, this information may include your name, email address, telephone number, or other information you choose to provide.

Historically, visitors may also have submitted information through blog comments or other interactive features that were available at the time. Some comments submitted through those features may remain publicly visible on older content.

Information Collected Automatically

Like most websites, this website automatically collects certain technical information when you visit.

This may include:

  • Internet Protocol (IP) address or other technical identifiers
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Date and time of your visit
  • Referring website
  • General geographic region
  • Website usage information collected through cookies and similar technologies

This information helps improve website performance, security, and visitor experience.

How Your Information Is Used

Information collected through this website may be used to:

  • Respond to your questions or requests
  • Schedule or facilitate appointments
  • Provide educational resources or other information that you have requested
  • Improve website functionality and user experience
  • Better understand how visitors use the website
  • Protect the security and integrity of the website
  • Comply with legal obligations

I do not sell your personal information to third parties. I also do not use personal information collected through this website to make automated decisions about your healthcare or medical treatment.

Cookies, Analytics, and Advertising

This website uses cookies and similar technologies to improve functionality, remember visitor preferences, and better understand how the website is used.

This website uses Google Analytics 4 (GA4) and may use Google Ads and related advertising technologies to better understand website usage, measure the effectiveness of advertising campaigns, and help deliver relevant educational content to individuals who have previously visited the website.

These Google services may collect information such as pages visited, time spent on the website, browser type, device type, referring websites, general geographic region, and interactions with advertisements. This information is analyzed in aggregate to help improve website performance, educational content, advertising effectiveness, and the overall visitor experience.

Google and its advertising partners may use cookies or similar technologies to display advertisements based on previous visits to this website or other websites. You can learn more about Google’s advertising practices and manage your ad preferences through Google’s Ads Settings.

Most web browsers allow you to control or disable cookies through your browser settings. Disabling cookies may affect certain website features.

Third-Party Services

This website relies on certain trusted third-party providers to support website functionality, communications, analytics, advertising, and appointment scheduling.

Examples may include:

  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • Appointment scheduling services
  • Embedded videos
  • Social media integrations

Certain services available through this website, such as appointment requests or other communication tools, may be provided by trusted third-party vendors. When you use these services, the information you submit is transmitted directly to those providers and is handled in accordance with their applicable privacy and security practices.

Appointment requests submitted through this website are transmitted directly to and processed by a HIPAA-compliant third-party service provider rather than being stored on this website.

These third-party providers operate under their own privacy policies. For more information about how Google collects and processes information through Google Analytics, please refer to Google’s Privacy Policy.

Patient Privacy and HIPAA

If you become a patient of my practice, your protected health information is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable healthcare privacy laws. Information collected during medical care is governed by my practice’s Notice of Privacy Practices, which is provided separately.

Appointment request forms available through this website are provided by a HIPAA-compliant third-party service. Information submitted through those forms is transmitted directly to that provider rather than being stored by this website.

General website forms and email are intended for administrative or informational communication rather than the exchange of protected health information. Please do not submit sensitive medical information through these channels unless you have been specifically instructed to do so by my office.

Whenever possible, communications involving your medical care should occur through the secure systems provided by your healthcare provider or its designated service providers, rather than through general website communications.

Data Security

Reasonable administrative, technical, and physical safeguards are used to help protect the information collected through this website from unauthorized access, disclosure, alteration, or destruction.

While every reasonable effort is made to safeguard information, no website, electronic communication, or method of internet transmission can be guaranteed to be completely secure.

Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding personal information collected through this website. These rights may include the ability to request access to, correction of, or deletion of personal information you have voluntarily provided through this website.

If you have questions about your privacy rights or would like to submit a request, please contact my office using the information provided at the end of this Privacy Policy.

Your Choices

You have choices regarding how your information is used.

You may:

  • Adjust your browser settings to control cookies.
  • Contact my office if you have questions about information you have submitted through this website.

Children’s Privacy

This website provides educational information for a general audience and is not directed toward children under the age of 13.

Personal information is not knowingly collected from children under 13 through this website. If you believe a child has provided personal information, please contact my office so that appropriate steps can be taken.

External Links

This website may contain links to third-party websites for educational or informational purposes.

Because I do not control the privacy practices or content of those websites, I encourage you to review their privacy policies before providing any personal information.

Use of Emerging Technologies

As technology continues to evolve, this website may incorporate new tools and features to improve accessibility, website functionality, educational content, search capabilities, or the overall visitor experience.

Any information collected through these technologies will continue to be handled in accordance with this Privacy Policy.

Changes to This Privacy Policy

Technology, online services, and privacy laws continue to evolve.

I may update this Privacy Policy from time to time to reflect changes in legal requirements, website functionality, or privacy practices. Any updates will be posted on this page with a revised effective date.

Contact Information

If you have questions about this Privacy Policy or how information collected through this website is handled, please contact:

Matthew Eidem, MD

3242 Preston Road, Suite 200

Plano, Texas 75093

Phone: (972) 867-0019

Fax: (972) 596-8545